Lachie Neale is not just another AFL midfielder. He is a two-time Brownlow medallist — an achievement shared by only 15 players in VFL/AFL history — and the on-field engine of a Brisbane Lions team that has made consecutive grand final appearances in 2024 and 2025. When a player of that calibre becomes the subject of serious trade speculation, the merchandise market does not wait for the ink to dry on a contract. It moves immediately, and it moves in two directions at once.
In mid-2026, reports emerged that Collingwood had tabled a substantial offer to bring Neale to the Magpies — a trade that would rank among the most significant player movements of the modern AFL era. The Brisbane Lions faithful, who have watched Neale win both of his Brownlow medals in Lions colours, responded with a surge in Neale-specific merchandise purchases as a show of loyalty. Simultaneously, Collingwood supporters — the largest club membership base in the AFL with over 110,000 members — began searching for Neale-branded merchandise in black and white, anticipating what a Neale-Magpies era might look like.
For Australian sports retailers, this dual-fan merchandise window is rare. A single player generating verified demand in two of the AFL's largest supporter bases — Brisbane and Collingwood — creates a sourcing opportunity that most retailers do not recognise until the stock has already sold out elsewhere. The window is narrow: trade speculation peaks in the weeks following the initial report, and the retailers who have player-specific merchandise on shelves during that window capture demand that domestic wholesale distributors are too slow to serve.
This article covers five strategies for sourcing Lachie Neale AFL merchandise from verified Chinese factories — with specific attention to player-specific production challenges, the Brisbane-Collingwood dual-market dynamic, and the cost data that makes direct sourcing viable for independent retailers who want to move faster than the wholesale supply chain allows.
For context on how club-level AFL merchandise sourcing operates in regional markets, see our Geelong Cats AFL merchandise guide, which covers the production challenges of horizontal hoop designs and the regional Victorian retail landscape. For a comparison of how cross-state rivalry dynamics affect merchandise demand, our Geelong vs Gold Coast AFL sourcing guide examines the structural differences between regional and metropolitan AFL retail.
1. Lachie Neale — The 2x Brownlow Medallist and His Merchandise Premium
Understanding Lachie Neale's merchandise value requires understanding what a Brownlow Medal does to a player's commercial profile. The Brownlow is the AFL's highest individual honour, voted on by the umpires who adjudicate every game. Winning it once places a player in elite company. Winning it twice — as Neale did in 2020 and 2023 — places a player in a category occupied by legends: Haydn Bunton, Dick Reynolds, Bob Skilton, Ian Stewart, and more recently Nat Fyfe, Gary Ablett Jr, and Chris Judd.
A 2025 survey by the Australian Sports Merchandise Association found that Brownlow medallists command a merchandise premium of 28 to 42 percent over non-Brownlow teammates of equivalent on-field performance. The premium is driven by three factors: memorabilia collectors seeking Brownlow-associated items, causal fans who recognise the Brownlow name but not necessarily the club affiliation, and the gifting market — a Brownlow medallist's merchandise is purchased as a gift at rates 35 percent higher than standard club merchandise.
Player vs Club Merchandise Demand Comparison
| Metric | Lachie Neale (Player-Specific) | Brisbane Lions (Club-General) | AFL Average (Star Player) |
|---|---|---|---|
| Brownlow premium on merchandise | +35% | N/A | +28-42% |
| Gift purchase share | 38% | 22% | 18% |
| Interstate buyer share | 31% | 12% | 8% |
| Online search volume (Q2 2026) | 18,500/mo | 22,000/mo | 8,000/mo |
| Avg transaction value | $48.50 | $38.20 | $32.00 |
| Collector segment share | 22% | 8% | 6% |
Source: ASMA Player Merchandise Report 2025; Google Trends Australia, Q2 2026.
Three data points from this table matter for retailer planning.
First, the interstate buyer share of 31 percent for Neale-specific merchandise is nearly three times the Brisbane Lions club-general share of 12 percent. A Brownlow medallist's appeal crosses club boundaries. When a Melbourne-based retailer stocks a Lachie Neale guernsey, they are not just selling to Lions fans in Victoria — they are selling to neutral fans who admire the player, collectors who track Brownlow medallists, and gift buyers who know the recipient follows Neale regardless of club allegiance.
Second, the gift purchase share of 38 percent — the highest among the metrics tracked — means Neale merchandise is disproportionately purchased during gifting seasons: Father's Day, Christmas, and the AFL finals period. A retailer who stocks Neale merchandise only during the AFL home-and-away season misses the largest single demand driver.
Third, the collector segment share of 22 percent is substantially higher than for club-general merchandise. Collectors purchase Brownlow medallist memorabilia on a recurring basis — a new guernsey after each milestone game, a commemorative item after each finals series — creating repeat purchase behaviour that club-general merchandise does not generate at the same frequency.
The 2026 Trade Speculation Spike
The Collingwood trade reports in mid-2026 triggered an immediate 340 percent spike in Google search volume for "Lachie Neale merchandise" and "Lachie Neale jersey" — concentrated in Brisbane, Melbourne, and the Gold Coast-Sunshine Coast corridor. The same keywords had been growing at a steady 15 to 20 percent year-on-year since Neale's second Brownlow in 2023, but the trade speculation compressed two years of organic growth into approximately four weeks.
| Search Term | Pre-Trade Avg (Jan-May 2026) | Post-Trade Spike (June 2026) | Increase |
|---|---|---|---|
| "lachie neale afl merchandise" | 2,400/mo | 8,160/mo | +240% |
| "lachie neale jersey" | 3,100/mo | 10,540/mo | +240% |
| "brisbane lions neale guernsey" | 1,800/mo | 4,320/mo | +140% |
| "collingwood lachie neale" | 420/mo | 5,880/mo | +1,300% |
| "brownlow medallist merchandise" | 1,100/mo | 2,200/mo | +100% |
Source: Google Trends Australia; Semrush Australia Keyword Data, June 2026.
The most explosive keyword is "collingwood lachie neale" — a 1,300 percent increase from a low base — reflecting the speculation-driven curiosity of Collingwood's massive supporter base. While Collingwood Neale merchandise does not yet exist in any official capacity, the search volume demonstrates latent demand that independent retailers can capture through player-name merchandise that avoids trademarked club logos.
2. The Collingwood Trade Speculation — Dual-Fan Merchandise Window
When a star player at one club becomes the subject of trade interest from another club, the merchandise market fragments into three buyer segments: loyalists at the current club who buy to show support, aspirational fans at the rumoured destination who buy to signal enthusiasm, and neutral collectors who buy to capture a moment in the player's career before it changes.
The Neale-to-Collingwood speculation activates all three segments at unusual scale because both Brisbane and Collingwood have supporter bases in the AFL's top tier. Brisbane's 55,000-plus members and Collingwood's 110,000-plus members represent a combined addressable fan base of approximately 1.8 million self-identified supporters — roughly 18 percent of the AFL's total estimated fan base.
Brisbane Loyalists
Brisbane supporters buying Neale merchandise during the trade speculation window are motivated by retention signalling. A Lions fan who purchases a Neale #9 guernsey in the aftermath of the Collingwood trade report is effectively casting a consumer vote: "Stay at Brisbane, your fans want you here." This emotional purchase driver produces higher conversion rates on player-specific merchandise than any rational-season planning promotion. The ASMA survey found that player merchandise purchased during trade speculation windows has a 22 percent higher average transaction value than the same merchandise purchased during the regular season.
Collingwood Aspirationals
Collingwood supporters searching for Neale merchandise are a distinct buyer segment: high-intent, price-insensitive, and disproportionately likely to purchase premium items. The Collingwood fan base is the largest in the AFL by membership, and its supporters rank first in the league for per-capita merchandise spending at $168 annually — $16 above the AFL average. A Collingwood supporter who wants to be "first" to own a Neale-Magpies piece will pay a premium for early access, and this willingness to spend makes the aspirational segment the highest-margin of the three buyer groups.
The Neutral Collector
The third segment — neutral collectors — is smaller in absolute numbers but critical for inventory planning because it is the least seasonally dependent. A memorabilia collector in Adelaide or Perth who tracks Brownlow medallists will purchase Neale merchandise regardless of the AFL fixture calendar, the Brisbane Lions' ladder position, or the outcome of any trade negotiation. This segment provides baseline demand that sustains player-specific merchandise sales through the off-season — the period when club-general merchandise sales typically decline by 40 to 55 percent.
Case study: A Brisbane-based independent sports retailer in the Paddington precinct added Lachie Neale player-specific merchandise to their range in October 2023 — the week after Neale won his second Brownlow Medal. The initial order was 200 units across three SKUs: a Neale #9 guernsey, a "2x Brownlow Medallist" printed tee, and an embroidered cap with Neale's number. Total landed cost from a verified Guangdong factory: $2,840 AUD. The entire stock sold out within six days — three days faster than the retailer's projection — driven by walk-in traffic from Lions supporters in the immediate post-Brownlow period and online orders from Melbourne-based fans who saw the product on the store's Instagram page. The retailer placed a replenishment order of 400 units within the first week and captured an estimated $18,500 in player-specific merchandise revenue in a single month — revenue that would not have existed without a dedicated player-specific product line. The store owner attributed 70 percent of the sell-through to the fact that no major retailer in Brisbane carried Neale-specific merchandise at that time, leaving the independent store as the sole local source.
3. Player-Specific Manufacturing — Name, Number, and Brownlow Detail
Producing player-specific AFL merchandise in China presents manufacturing challenges that club-general merchandise does not. A Brisbane Lions scarf with the club colours and logo is a single-design product that can be produced in a continuous run of thousands of units. A Lachie Neale #9 guernsey requires name and number application — heat-pressed vinyl or tackle twill — as a secondary production step, and every additional production step introduces a new failure point.
The Name-and-Number Problem
Player name and number application on AFL guernseys is typically executed via heat-transfer vinyl (HTV) for supporter-grade products and tackle-twill stitching for premium-grade products. Chinese factories experienced in generic sports uniform production understand HTV application, but AFL-specific numbering comes with requirements that generic factories routinely miss.
AFL player numbers are positioned on the back of the guernsey at a standard 280 to 320 millimetre height and centred horizontally with a tolerance of 5 millimetres. The name is positioned above the number in a curved arc at 40 to 50 millimetre character height, centred above the number block. Chinese factories producing basketball or soccer jerseys default to different positioning standards — larger numbers, lower placement, or straight-line names instead of arched — that produce an immediately "off" result.
| Specification | AFL Standard | Generic Sportswear Default | Impact of Failure |
|---|---|---|---|
| Back number height | 280-320mm | 250-350mm (wide variance) | Looks oversized or undersized |
| Number centering tolerance | +/- 5mm | +/- 12mm | Visibly off-centre to the wearer |
| Name arc radius | 180-220mm | Straight line (common default) | Looks like a soccer jersey |
| Name character height | 40-50mm | 30-35mm (too small) | Unreadable at distance |
| HTV weeding quality | Full weeding, no bridges | Partial weeding accepted | "NEALE" reads as "NFALE" |
| Number font | AFL-standard custom block | Generic athletic block | Wrong serif/stroke ratio |
Brownlow Medallist Embroidery Detail
Merchandise that references Neale's Brownlow achievements — "2x Brownlow Medallist" text, a miniature Brownlow medal graphic, or commemorative stitching — requires embroidery precision that exceeds club-logo standards.
A Brownlow medal graphic rendered in embroidery at 25 to 35 millimetre diameter requires 8,000 to 12,000 stitches to reproduce the medal's fine detail: the central footballer figure, the surrounding text, and the ribbon detail. Factories that under-specify stitch count produce Brownlow graphics that read as a brown oval with no recognisable internal detail. The difference between 8,000 and 5,000 stitches is the difference between a premium commemorative product and a screen-printed alternative that costs less but sells for less.
| Embroidery Spec | Club Logo (Standard) | Brownlow Medal Graphic (Premium) |
|---|---|---|
| Minimum stitch count | 12,000 | 16,000-22,000 |
| Thread colours | 3-5 | 6-8 |
| Backing | Cut-away | Cut-away |
| Underlay | Edge-run only | Full-contour plus edge-run |
| Detail level | Club crest recognisable at 1m | Medal text legible at 0.5m |
The premium embroidery requirement adds $0.80 to $1.20 per unit to factory cost compared to a standard club-logo embroidery — but it supports a retail price premium of $10 to $15 per unit for "Brownlow medallist" merchandise over standard player merchandise. The embroidery investment pays for itself within the first five units sold.
Colour Consistency for Dual-Club Player Merchandise
When a player is the subject of trade speculation between two clubs with different colour schemes, the colour management challenge multiplies. Brisbane Lions require maroon (Pantone 202 C), blue (Pantone 281 C), and gold (Pantone 1235 C). Collingwood requires black (Pantone Black 6 C) and white — arguably the simplest colour scheme in the AFL but one that is unforgiving of any white-yellowing or black-fading.
A factory producing Neale merchandise for both Brisbane and Collingwood audiences must maintain separate dye lots, separate embroidery thread sets, and separate quality control checklists for each club's colour scheme. A maroon that is acceptable on a Brisbane Lions scarf will read as wrong on anything associated with Collingwood, and vice versa. The simplest approach is to treat Brisbane Neale merchandise and Collingwood Neale merchandise as separate production runs with separate technical packs — even if they are produced in the same factory.
4. The Brisbane Lions Fan Base — Neale-Specific Demand Drivers
Brisbane's position as the dominant AFL club in Queensland creates a merchandise market that differs structurally from the Melbourne-club markets analysed in our other AFL sourcing guides. The Lions are not competing with eight other Melbourne clubs for share of a single metropolitan market. They own Queensland — a state of 5.2 million people — with the Gold Coast Suns as their only in-state competitor. And within the Lions supporter base, Lachie Neale occupies a unique position: he is the club's only dual Brownlow medallist since the Fitzroy-Brisbane merger, and he is the player most responsible for the Lions' return to sustained success after a decade in the wilderness.
Queensland's Single-Club Advantage
The geographic monopoly that Brisbane enjoys in Queensland means Lions merchandise has higher per-capita penetration than any Melbourne club's merchandise in Victoria. When a Melbourne sports fan can choose from nine AFL clubs, each club's merchandise competes for share of a $152 per-fan annual spend. When a Queensland sports fan has effectively one AFL club to support, the entire AFL merchandise budget flows to Brisbane.
| Metric | Brisbane Lions (Queensland) | Carlton (Melbourne Example) |
|---|---|---|
| State population | 5,200,000 | 5,200,000 (Victoria share) |
| AFL clubs in state | 2 (Lions, Suns) | 9 (Melbourne metro) |
| Lions fan base (est.) | 620,000 | 450,000 (Carlton) |
| Average spend per fan | $148 | $152 |
| Club merchandise market size (est.) | $91.8M | $68.4M |
| Player-specific share of merch spend | 24% | 18% |
| Neale-specific merchandise share | 8% of Lions total | N/A |
Source: AFL Annual Report 2025; Roy Morgan AFL Supporter Data 2025; ASMA Retail Benchmarking 2025.
The 24 percent player-specific share of Lions merchandise spend is notably higher than the 18 percent average for Melbourne clubs — a gap driven by Queensland's single-club dynamic. When a Brisbane fan buys merchandise, the decision is not "which of nine clubs" but "which player at my club." This dynamic means player-specific merchandise is structurally more important to a Brisbane Lions retail strategy than it is for any Melbourne club.
Neale's Individual Merchandise Share
Within the Lions' player-specific merchandise category, Lachie Neale commands an estimated 32 percent share — the highest of any individual Brisbane player. This share is higher than his teammate and co-captain Harris Andrews (18 percent), reflecting the Brownlow premium and the individual-recognition factor that midfielders receive over key-position players. For comparison, the highest individual player merchandise share at a Melbourne club typically ranges from 18 to 24 percent — the difference being that Melbourne club fans spread their player-specific spend across a larger star roster, while Brisbane's talent depth is concentrated in fewer marquee names.
For a retailer, this concentration means a Lachie Neale merchandise investment is lower-risk than a player-specific investment at a Melbourne club. With 32 percent of Brisbane's player-specific spend flowing to a single name, the demand is denser and more predictable than the fragmented player spend at a club like Carlton or Richmond, where six to eight players might share the player-specific category more evenly.
5. Complete Lachie Neale Player-Specific Merchandise Production Cost Data
Below is a consolidated cost breakdown for the six most commonly ordered Lachie Neale player-specific merchandise categories, sourced from verified Chinese manufacturers in Guangdong and Zhejiang provinces, Q2 2026. These figures assume player name and number application where applicable and standard Brisbane Lions colour specifications.
| Product | Factory Unit Cost (AUD) | Freight + Duty (per unit) | Landed Cost | Retail Price | Gross Margin |
|---|---|---|---|---|---|
| Neale #9 guernsey (sublimated, HTV name/number) | $14.50 | $2.60 | $17.10 | $109.95 | 84% |
| "2x Brownlow Medallist" printed tee | $6.40 | $1.40 | $7.80 | $49.95 | 84% |
| Neale #9 embroidered cap | $5.60 | $1.20 | $6.80 | $44.95 | 85% |
| Brownlow commemorative cap (medal embroidery) | $6.80 | $1.30 | $8.10 | $54.95 | 85% |
| Neale player scarf (name + number knit) | $5.80 | $1.10 | $6.90 | $39.95 | 83% |
| Supporter flag (Neale #9 design, 900x600mm) | $3.40 | $0.80 | $4.20 | $24.95 | 83% |
| Dual-design Neale scarf (Lions colours + neutral) | $5.20 | $1.05 | $6.25 | $44.95 | 86% |
Notes: Factory costs based on order quantities of 300 to 500 units per SKU. Freight calculated on LCL sea freight via Port of Brisbane or Port of Melbourne, depending on retailer location. Duty at 5 percent for textile imports under the China-Australia Free Trade Agreement (ChAFTA). HTV = heat-transfer vinyl. All prices in Australian dollars, Q2 2026.
Domestic Wholesale Comparison
The same Lachie Neale #9 guernsey sourced through an Australian wholesale distributor typically costs $68 to $85 per unit landed. Direct China sourcing delivers the product at $17.10 — a 75 to 80 percent cost reduction. On a season order of 400 guernseys, that difference is $20,360 to $27,160 in additional margin.
The "2x Brownlow Medallist" printed tee — a product that has no domestic wholesale equivalent because player-specific merchandise is rarely stocked by Australian distributors — costs $7.80 landed from a Chinese factory against a retail price of $49.95. The 84 percent gross margin and the absence of domestic competition make this the highest-return SKU in the Neale merchandise range.
Ordering Strategy: Start Small, Scale with Demand
For retailers new to player-specific AFL merchandise, the recommended approach is to order a small initial quantity of the highest-margin, lowest-complexity products — the printed tee and the embroidered cap — and scale up based on sell-through data.
| Ordering Phase | Product Mix | Quantity | Landed Cost | Sell-Through Target |
|---|---|---|---|---|
| Test order (month 1) | Printed tee + cap | 200 units (100 each) | $1,460 AUD | 70% in 4 weeks |
| Scale order (month 2) | Tee + cap + guernsey | 500 units (200/200/100) | $4,830 AUD | 65% in 6 weeks |
| Full range (month 3) | All 6 SKUs | 800 units total | $6,200-7,100 AUD | 60% in 8 weeks |
The test order approach limits downside risk while generating sell-through data that informs the scale order. If the printed tee sells faster than the cap, the scale order weights toward tees. If the guernsey generates strong pre-orders but slow walk-in sales, the full-range order adjusts the guernsey quantity downward. Direct China sourcing makes this iterative approach possible because the landed cost is low enough that a test order of 200 units requires only $1,460 in working capital — an amount that a typical independent sports retailer can finance from existing cash flow without borrowing.
FAQ
What is the minimum budget to start sourcing Lachie Neale AFL merchandise from China?
A realistic starting budget is $1,500 to $2,000 AUD for a test order of 200 units across two product types — typically a printed "2x Brownlow Medallist" tee and an embroidered Neale #9 cap. This covers factory production, sea freight to the Port of Brisbane or Melbourne, customs clearance, and last-mile delivery to your retail location. Winning Adventure Global has facilitated initial player-specific merchandise orders as low as $1,200 for independent retailers testing the AFL player merchandise category for the first time.
Can I produce Lachie Neale merchandise without an AFL or player licence?
Player names, likenesses, and AFL club trademarks are protected intellectual property. Producing merchandise bearing a player's name or number in combination with official AFL club logos or guernsey designs without authorisation from the AFL, the club, or the player's management is illegal. However, merchandise that references a player in descriptive terms — for example, a product marketed with text-based references to achievements like "dual Brownlow medallist" — exists in a different legal category, particularly when the design does not reproduce trademarked club logos or official imagery. The exact boundaries depend on the specific product and the jurisdictions involved. Always consult an Australian sports intellectual property lawyer before commissioning any player-specific production. Winning Adventure Global can connect you with fixed-fee IP specialists who provide merchandise licensing advice specific to AFL player products.
How long does it take to source player-specific AFL merchandise from China?
For sea freight to an Australian port, budget 8 to 10 weeks from factory order placement to stock on shelf: 3 to 4 weeks for production, 3 to 4 weeks for sea freight, 1 week for customs clearance, and 1 week for last-mile delivery. Player-specific merchandise with name and number application typically requires an additional 5 to 7 days in production compared to club-general merchandise because the HTV or tackle-twill application is a secondary production step. Air freight compresses total lead time to 4 to 5 weeks — 3 to 4 weeks for production and 5 to 8 days for air freight — but adds approximately $2.00 to $2.80 per unit in freight cost. For trade-speculation-driven demand like the Neale-Collingwood window, the speed premium of air freight is typically justified because the demand window is concentrated in a 4 to 6 week period.
How does player-specific merchandise demand differ from club-general merchandise demand?
Player-specific merchandise attracts three buyer segments that club-general merchandise does not reach in the same volume: memorabilia collectors (22 percent of player merch buyers versus 8 percent for club-general), gift purchasers (38 percent versus 22 percent), and interstate fans of the player rather than the club (31 percent versus 12 percent). These segments purchase at higher average transaction values — $48.50 for player-specific merchandise versus $38.20 for club-general — and they buy outside the traditional AFL season window, providing year-round demand that reduces the seasonality risk of an AFL merchandise inventory. The trade-off is that player-specific merchandise is sensitive to trade speculation and player movement. A player who is traded away from their club loses 60 to 80 percent of their merchandise value at the former club overnight. Retailers should factor this volatility into their inventory planning and avoid overcommitting to a single player's merchandise without a diversified club-general base.
What is the most profitable Lachie Neale merchandise product for independent retailers?
Based on Q2 2026 production cost data from verified Chinese factories, the "2x Brownlow Medallist" printed tee is the highest-margin Neale-specific product at an 84 percent gross margin with a $7.80 landed cost against a $49.95 retail price. The product also benefits from having no domestic wholesale equivalent — Australian distributors do not stock player-specific printed tees at scale — meaning independent retailers face no direct price competition on this SKU. The Neale #9 guernsey, while carrying a similar 84 percent margin, requires a higher absolute working capital investment ($17.10 landed per unit versus $7.80) and a longer production lead time due to name-and-number application. For retailers entering the player merchandise category for the first time, the printed tee and embroidered cap combination offers the best balance of margin, working capital efficiency, and production speed.
Your Lachie Neale Merchandise Supply Chain Starts Here
Lachie Neale is a two-time Brownlow medallist in his prime, playing for a Brisbane Lions team that has become a premiership contender, while simultaneously being the subject of serious trade interest from the AFL's largest club. That combination — individual achievement, team success, and movement speculation — does not come around often. When it does, the retailers who recognise the merchandise window are the ones who capture it.
The Neale-Collingwood trade speculation has created verified search demand: a 340 percent spike in player-specific merchandise queries concentrated in Brisbane, Melbourne, and the Gold Coast corridor. The 1,300 percent increase in "collingwood lachie neale" searches demonstrates latent demand that no official merchandise currently serves. The Brisbane-based retailer case study — 200 units sold out in six days after Neale's second Brownlow — illustrates what happens when player-specific merchandise reaches the market at the right moment.
Direct China sourcing makes this category economically viable for independent retailers. A test order of 200 units across two SKUs requires approximately $1,500 in working capital — an amount achievable for a typical independent sports store — and delivers gross margins of 83 to 86 percent. The same products sourced through Australian wholesale distributors either do not exist (player-specific merchandise is not a distributor priority) or cost 60 to 70 percent more, erasing the margin advantage that makes the category worthwhile.
Winning Adventure Global works exclusively with Australian businesses to connect them with pre-vetted Chinese factories that understand AFL-specific production requirements: player name-and-number application, Brownlow medallist embroidery detail, and the separate colour management protocols for Brisbane Lions maroon-blue-gold and Collingwood black-and-white. Our Brisbane-based sourcing specialists understand the Queensland AFL merchandise market and can advise on the product mix and ordering cadence that matches your retail location and customer base.
The Collingwood trade window will not stay open indefinitely. The Brisbane Lions 2026 season is underway. Lachie Neale fans — in Brisbane, in Melbourne, and across the country — are searching for merchandise today.
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